Monday, March 8, 2010
Superbowl Expenses
Superbowl Ads: the statistics are pretty surprising, to say the least. In the 70's, the cost of a commercial slot during the superbowl was just about $50,000. Nowadays, the cost is in the million dollar range. Why? Is it because more and more viewers have tuned in over the years? Is it less expensive to produce commercials with recent technology, that the superbowl knows this and therefore charge more for the slot? And what is shown for it? Are the commercials really that much better quality than they were 20 years ago? What are people getting out of all of this? What I think troubles me the most is that the producers of these commercials don't really have a choice in the matter. Either you lose TONS of publicity by not having your commercial aired, or you pay TONS of money for such a miniscule slot that it probably doesn't even make a difference.
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I really like how you have used questions to sort out your feelings about this issue. As I read, I find that I am answering the questions in my head.
ReplyDeleteYou should watch some of the 70's and 80's commercials. The quality is so obviously terrible, it's a laughing stock. However, I agree the money being spent is absurd and unnecessary.
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